To those who are being misleading, let me clarify each and every thing about this MV. This MV and the song served as a mockery to the society nowadays, clichés about girl groups and promoting female empowerment. 

For the teaser image, there’s two. An innocent image and vampire image. The innocent image signified pure and girlish concept, which most people relied on nowadays. It’s an oppression since women have the rights and power to stand as tall as men, but showcasing a girlish image means that you’re agreeing to the stereotypes about women.

The vampire image signified trends. Such as trends in the world (Twilight, Vampire Diaries and almost every shows nowadays). It mocked each and every artists who didn’t to bring something new and instead going with the trend. 

As you can see, HYUNA wore a white, revealing dress in the MV. She had a few scenes where a bunch of ladies touched her. It symbolised people nowadays, who went crazy over some womance or bromance in the KPop world. You can see that she’s smiling or giggling in some parts, and it challenged those who didn’t dare to cross the borders and be oppressed unlike her, who show extreme sexiness even though people all around the world continue to label her with offensive titles.

GAYOON symbolised being daring and bold. Hence, you can see the snake around her. She wore a crown, meaning you should be proud of yourself, and the snake symbolised those little things that you are worried or afraid of can be overcome. The part where she constantly hit her chest signified her disappointment over the world, and she yearned for more.

JIYOON is the hardest to interpret. She symbolised inner limit. Meaning what and how much one can do to impress the society. She acted all cool, wearing stunning clothes and jewellery, along with eye-catching hairstyles, but to no avail, it failed to impress or change the society, which was showcased by the guys and girls who are constantly watching her. In the end, she didn’t care about them and continue to show what she can do.

As for SOHYUN, she symbolised things that happen when an artists died. The skull reminded people of death, and she’s wearing black attire that reminded those to funeral. She also seen praying if you checked frame by frame. When someone known is dead, he or she will be forgotten from the world. The small binocular thingy symbolised people will pay attention to the death for a brief moment.

JIHYUN is the most interesting. She symbolised being constantly watched and sadness. Her part was so melancholic. It meant the pressure or being constantly under the camera or society’s eyes make her sad, and they will judge. This is shown in the part where she showed a little tango, but it was brief and people walked around her, symbolising the bashes she received.

And the song is not about moving around to the beats of music, no. It’s like their own story, how people first give attention, but then after a while, they don’t care about them and move along. They don’t give chance for them to prove themselves. Yes, it’s not your ‘OMG, you bish’ song, but it’s sung melodiously and written from a sad perspective, and the chorus reassure us that they’ll be stronger. Meaning those things people do won’t weaken them.

Yes, some of you may argue why Hyuna dominated half of the video, it’s because she received the most backlash from people. So, she’s the perfect example for this song.

SOURCE: capri96@allkpop